The problem agencies kept repeating
Performance teams running multiple Meta ad accounts know the weekly ritual: export day-wise CSVs, open the agency template, update card after card, rewrite summaries, fix formatting, and send before the client meeting.
A single client report often takes 20–30 minutes. Multiply that across a roster and reporting becomes hours of low-leverage work every week — work that rarely changes strategy but always has to look perfect.
Dashboards help internally, but most clients still expect the same branded PowerPoint or Slides deck their account manager has always delivered. We built NextReport for that deliverable — not another login for the client.